To those of you who follow my Blog and writing / publishing journey you will know that earlier this year I started the KDP select experiment. Here are links to previous posts if you're interested in starting the journey from the beginning:
http://katiemjohn.blogspot.co.uk/2011/12/my-90-day-amazon-kdp-experiment-why-i.html
http://katiemjohn.blogspot.co.uk/2012/01/my-90-day-kdp-select-experiment-day-30.html
- if not here is a very brief summary: I was very, very excited by it all; like the first flush of any romance I could see nothing but brilliance about the whole thing. I did my research, my sales analysis and I came to the conclusion that, like a virginal bride, I was willing to commit body and soul to Amazon - my big strong protective husband.
It's not that Amazon KDP Select has done anything particularly wrong - on the whole I can look back and say we've had some good times - it's just that a lot (and I mean A LOT) of people have been having 'good times' with it. As a result I feel that the whole thing has become so large that the effect has become diluted.
Not only that, but in my humble opinion, Amazon stabbed us indie's in the back. What I admired about Amazon was that it allowed a democracy for writers and readers - that finally there was a platform where quality independently published books could stand along side traditionally published books, shake hands and salute 'may the best book win!' - As a result we saw a diverse and interesting market place where the reader made their demands and preferences clear.
In March, it seems that Amazon altered it's algorithims so that traditionally published (and more expensive) e-books were weighted so they travelled up the best-selling and most popular lists quicker; gaining more exposure and allowing them to once more dominate the sales shelves. I didn't really understand this until I read a great post http://www.edwardwrobertson.com/ May 27th 2012
Suddenly I had an understanding as to why, despite selling far more books than I had in the past, my rankings slid way down. (as in from being within the top bestselling 1,000 e-books to averaging being in the 20,000s) When I looked at the graphs on Amazon.Central there was a direct correlation between the 'suspected' algorithim changes in March, my increase in sales and my slide down the charts. It seemed my once loving and supportive hubby had got into bed with the boss - once more closing ranks with the big publishers. I can understand this; the pressure must have been intense what with the traditional publishing companies going into free fall chaos over the whole thing.
And then there was the Free Promotions - what promise they delivered, and to be fair in the first contract they delivered, seeing a sudden spike in sales of #1 and #2 of the Trilogy following a promotion - but it wasn't the tipping point that it should have been. I believe that part of this is the psychology of the freebie.
Everybody LOVES a freebie, my kindle is full of them, but the thing is with freebies there isn't a personal investmnet of value. Despite having loaded by Kindle up with tens of freebies, guess how many of them I have actually read - ZERO. Yep, zero. Books which I have purchased on offer, books I have purchased after blogger and friend recommendations, books I have discovered by accident, have all taken priority on the TBR list. This is what I believe has happened to a large percentage of the books that I gave away on Amazon.
The uncomfortable truth is that as much as people love the idea of getting something for free, very often there is a correlating subconscious judgement made that the book can't be that good if the writer is giving it away - it smacks maybe of a certain desperation, and if I'm totally and brutally honest there is an element of desperation for my books to be read - otherwise there would be little point.
These thoughts have also played into recent pricing decisions and link to the 99c debate. For a year I put 'The Forest of Adventures' on at 99c with the belief that this would lead to greater exposure and tempt readers 'to give it a go' - then as an experiment I upped the price to $2.99 to see what the impact might be. Interestingly the impact was minimal in the amount of copies sold (although it did allow me a 70% royalty option which made a significant impact on my income) To check it wasn't the price determining sales I have recently set up a May / June promotion as part of my third book release promotions, reducing the price of book one to 99c. Again there has been little change in the number of sales.
I'm coming to the serious conclusion that far from pricing and freebie promotions being the key to good sales, building a strong network of fans, readers and online presence is the key. If you have connected with a potential reader, tempted them to take a look at your website, your sample chapters, reviews and kindled a curiosity, they don't give a stuff if the book is free, 99c or $2.99. They've already connected with your work and will be willing to pay a 'fair' price. More than that they are now predisposed to 'like' and positively review and recommend your book to their reader friends: this is how sales and readership really grow.
And this is another reason why the straight-jacket of Amazon exclusivity is not necessarily constructive. Although Kindle is a very popular e-reader choice, it is by far not the only e-reader device and so immediately exclusivity to Kindle is limiting the potential for that readership growth. This is especially the case with the emergence of the Apple reading systems on iPhones and iPads. I announced today that from June 6th The Knight Trilogy would be available for all e-readers and within minutes I had several responses of glee from readers who had been desperate to get their hands on the trilogy but had not been able to.
The beauty of using Smashwords as a sales platform is that it sells formats for all e-readers and PC apps. You can also arrange coupons and gifts of your books so you can really target your promotional 'gifting'. This is something I am really looking forward to re-establishing; it also makes it a lot easier to approach reviewers and bloggers as you can literally offer them review copies and send them a voucher in one easy step - regardless of what e-reading device they have.
So for the time being me and KDP Select are taking a break - who knows what the future might bring. My sales might plummet without being on the programme and I might find myself on my knees grovelling to be taken back in - time will tell.
I would really love to engage with fellow writers and readers on this topic. How much of this is ringing true to your own experience? Do you have a kindle stacked full of freebies never likely to see the light of day?
And if you think that you have fellow writers who might find this post interesting I'd really appreciate you spreading the link :)
FURTHER READING
Understanding Amazon's new Algorithims is as easy as ABS by D. Gaughran
http://davidgaughran.wordpress.com/2012/05/17/understanding-amazons-new-algorithms-is-as-easy-as-abc/
Did Life Just Get Harder for the Indie Authors by Publishers World
http://epublishersworld.blogspot.co.uk/2011/12/did-life-just-get-harder-for-indie.html
Failure Ahoy! Edward Robertson
http://www.edwardwrobertson.com/
Why I won't renew with KDP Select
http://juliarachelbarrett.net/2012/05/why-i-wont-renew-with-kdp-select/
My Books
Wednesday, 30 May 2012
Thursday, 24 May 2012
Why failing has made me free to succeed.
This is an unusually long post - possibly because it's been a long journey of discovery. I wanted to share with you my story in the hope that it might inspire and motivate - or even be of passing interest to anybody wanting to know me better. I'd love to hear your personal stories on this matter and so please leave a comment if you manage to get to the end of it x
Firstly the words ‘success’ and ‘failure’ are such interesting words – both of them are totally unwilling to be defined by a specific definition; they are as people say, relative. Yet if that is the case why does society seem to have such fixed and antiquated ideas about what success and failure look like?
I explore these ideas a lot with the children I teach. It's desperately sad to witness so many young people identify themselves as a failure when so young. I tell them that at their age, failure is a paradox; they haven’t had enough time to fail. And thinking about it, that applies to everybody, no matter what age you are. Sure there is a cut off when certain regrets can not be healed or made good – but they are a very, very long way off in anybody's existence.
Now please don’t shoot me, but I really don’t like ‘To Kill A Mocking Bird’ but studying it with my GCSE class I couldn’t help but stifle a genuine sob at the little vignette story of Mrs Dubose – a woman riddled with cancer and addicted to drugs who in the last days of her life wished to be free and independent. She’d seen it as an intense spiritual failure and she rectified it. Atticus calls her ‘The bravest women he ever knew’ and with this I sort of agree.
You see what makes us triumphant as human beings is not easily attaining our successes but the struggle of overcoming our failures.
When I ask my students to define what success looks like, too many of them invariably link it to the thorny issue of money – in all of its various veiled forms; big house, flash car, new game station, smart threads blah, blah, blah. So few of them mention the words 'happiness', 'family' or 'love' and it saddens me to think that this is the crock of crap 'the media' revels in perpetuating.
I’m not going to rant on about celebrity culture (trust me, I could) or ‘Reality T.V’ (I use the term ‘reality’ very loosely) perpetuating the myth that success is a tangible prize gained by being beautiful with a modicum of talent. I’m going to talk to you on a personal level about how sometimes success is taking a step back from the social merry-go-round and assessing what really makes you feel fulfilled and creative.
I came from a background in which things like college, university, ‘having a profession’ were the pinnacle of success. We lived in a small town and there was this particular road called St James road. It was the eighties and these faux Georgian, mini mansions with their theme-park classic Corinthian columns and mock Tudor leaded windows, were the palaces of the successful. People carriers graced the brick drives and mummy’s who didn’t have to work but spent their time on the sun-bed or bulk buying form catalogues, lounged around on department store furniture (Yeah I’m wiser now but to my developing brain this was glamorous – I brought into the dream.) St James road was where the dentists, doctors, business men and senior teachers lived. This was what I thought success looked like, and strangely even when I moved to London at eighteen and discovered that St. James Road was a very poor imitation of the kind of success you saw all around you in the leafy suburbs of Richmond upon Thames, I was still fooled by the notion of success. In a nutshell this is what I thought it was;
1. Owning a black woollen coat and pashmina (Annoraks and woollen scarves were de rigour in my homeland) 2. Owning a very expensive collection of leather handbags. 3. Competitive working hours – who can stay at work the longest producing bits of essential and important information. 4. Shopping at Waitrose and buying luxury wine and ready meals. 5. Having a really big title on your door – and a lot of keys (the more keys the more important) 6. Being able to go to a club and put your card behind the counter and drink champagne cocktails all night. 7. Going to a very ludicrously expensive gym which in fact you mainly used for the massage and restaurant facility.
There are more but I won’t bore you with the inane banality of them – you get the picture and this is the picture of my wonderful newly married, ‘Blairite’ twenties. We were both on incredibly ‘good’ money for our age and we had this thing called disposable income. (Remember those pre-recession days). Note how there is no mention of happiness, contentment, creativity, friends or family in that list.
Then in the eyes of ‘the institute’ I started to fail. We wanted a family, which meant maternity leave and a request for flexible working – “No, No, No” the suits shook their head. So I took a voluntary reduction in role and money (because that is what women still have to do in the 21st century) When I insisted on going home within contracted hours to collect my daughter from childcare “tut, tut, tut” went the suits. When I had to take time off to look after my daughter when she was too sick to go to the childminder – or our childminder was too sick to look after my daughter - I had to take unpaid leave.
And guess what – the promotions and the pay rises stopped, the demands and criticisms increased. I became de-skilled, overlooked, patronised, and talked-over in meetings. My male contemporaries who were still gliding up that greasy pole would pat me on the back and make sympathetic noises; telling me how wonderful I was at my job and how unfair the whole system was – which was nice of them but somewhat hollow as they weren’t prepared to do anything about it.
For a while I was angry – I still am in principle – but strangely, most of all I felt free. I stopped chasing and fighting and accepted. Suddenly I found myself with an intense energy, creativity and capability which it was clear did not fit in to the system and which I could use to pursue my own dream; the one which I had set aside at the age of eighteen as nothing more than a romantic notion linked to poverty and a slide into alcoholism.
I started to come home and rather than spending hours silently working at home on work projects which would be delivered by my line-manager as his, I started writing. I wrote the story that I had been carrying in my heart and head for the last decade. It wasn’t easy. Despite having qualified in the study of English / American literature up to Masters level and reading thousands of other people’s stories – I found the story telling process almost alien. I behaved like I thought writers aught to; I drank a lot of wine and stayed up until the midnight hours. I bashed out scenes believing the more pain I poured into them, the better they’d be. After a year, I had a manuscript and I brought a copy of the Writers’ and Artists book: ‘A must’ for any aspiring writer.
I printed off my opening chapters and made some pretty little promo postcards and colour co-ordinated folders. I aimed high (I was naïve!) and I waited anxiously for the post to arrive. And it did – rejection after rejection,
“No market”, “Great idea but not what we’re looking for”, “Thanks but no thanks”, “Shows promise but we’re full” or worse of all, the returned manuscript not even opened with a ‘compliments’ slip attached to the folder.
Failure.
Then in October 2010 a friend brought around a small cut out article from The Times. It was about a new product called Amazon Kindle and the idea of e-publishing. I jumped straight onto it despite the article suggesting that it was an idea that would never take off. I applied my work-skills and planned out a detailed strategy (I’m secretly a strategy and statistics geek – hard to believe I know) and pressed the publish button. Well it wasn’t quite that simple but this post is long enough already.
We’re now eighteen months down the line and I’ve two of the trilogy published, both consistently in the top 5-10,000 bestsellers and both having made it into the top 1,000 bestsellers of Amazon. ‘The Forest of Adventures’ Book One has been ranked a #1 Bestselling / Most popular Fairytale and both books have consistently sat in two or three #100 categories for the last twelve months. “No Market!” - I’d love to have a coffee with that agent.
I have an amazing readership and the most wonderful fan-base who engage with me daily, send me gorgeous fan mail and share the world I have created. I’ve had some incredible letters and I still can’t believe it when someone writes to me and tells me that my humble little books are amongst their favourite books of all time.
I’ve not started making enough pennies to quit the day job yet, but I do have an income which is large enough to pay the monthly food bill – which is a start. Now I just need to work on the books paying for the utilities and shelter and we’re done.
In indie publishing terms I am a long way off of being one of the superstars who have sold hundreds of thousands of books – I’m currently creeping towards 6,000 books but it’s increasing each month like a satisfying snowball – and I take reassurance in the statistic that of the thousands of ‘traditionally published’ books the average lifetime sales is around 5,000 copies, and in the world of indie publishing half of the books published sell no more than 100 copies.
I’m not trying to show-boat my success here – in fact you can see that my total honesty about where I’m at clearly shows to some there is still, in their opinion, little evidence of success yet – but do you know what – I am happy. I feel like finally I am using my talents and following my dream. I may be poorer, have a smaller title, far fewer keys, a second hand satchel from the car-boot sale and shop for our food at the local discount store but I finally think I am succeeding more than I ever have.
Firstly the words ‘success’ and ‘failure’ are such interesting words – both of them are totally unwilling to be defined by a specific definition; they are as people say, relative. Yet if that is the case why does society seem to have such fixed and antiquated ideas about what success and failure look like?
I explore these ideas a lot with the children I teach. It's desperately sad to witness so many young people identify themselves as a failure when so young. I tell them that at their age, failure is a paradox; they haven’t had enough time to fail. And thinking about it, that applies to everybody, no matter what age you are. Sure there is a cut off when certain regrets can not be healed or made good – but they are a very, very long way off in anybody's existence.
Now please don’t shoot me, but I really don’t like ‘To Kill A Mocking Bird’ but studying it with my GCSE class I couldn’t help but stifle a genuine sob at the little vignette story of Mrs Dubose – a woman riddled with cancer and addicted to drugs who in the last days of her life wished to be free and independent. She’d seen it as an intense spiritual failure and she rectified it. Atticus calls her ‘The bravest women he ever knew’ and with this I sort of agree.
You see what makes us triumphant as human beings is not easily attaining our successes but the struggle of overcoming our failures.
When I ask my students to define what success looks like, too many of them invariably link it to the thorny issue of money – in all of its various veiled forms; big house, flash car, new game station, smart threads blah, blah, blah. So few of them mention the words 'happiness', 'family' or 'love' and it saddens me to think that this is the crock of crap 'the media' revels in perpetuating.
I’m not going to rant on about celebrity culture (trust me, I could) or ‘Reality T.V’ (I use the term ‘reality’ very loosely) perpetuating the myth that success is a tangible prize gained by being beautiful with a modicum of talent. I’m going to talk to you on a personal level about how sometimes success is taking a step back from the social merry-go-round and assessing what really makes you feel fulfilled and creative.
I came from a background in which things like college, university, ‘having a profession’ were the pinnacle of success. We lived in a small town and there was this particular road called St James road. It was the eighties and these faux Georgian, mini mansions with their theme-park classic Corinthian columns and mock Tudor leaded windows, were the palaces of the successful. People carriers graced the brick drives and mummy’s who didn’t have to work but spent their time on the sun-bed or bulk buying form catalogues, lounged around on department store furniture (Yeah I’m wiser now but to my developing brain this was glamorous – I brought into the dream.) St James road was where the dentists, doctors, business men and senior teachers lived. This was what I thought success looked like, and strangely even when I moved to London at eighteen and discovered that St. James Road was a very poor imitation of the kind of success you saw all around you in the leafy suburbs of Richmond upon Thames, I was still fooled by the notion of success. In a nutshell this is what I thought it was;
1. Owning a black woollen coat and pashmina (Annoraks and woollen scarves were de rigour in my homeland) 2. Owning a very expensive collection of leather handbags. 3. Competitive working hours – who can stay at work the longest producing bits of essential and important information. 4. Shopping at Waitrose and buying luxury wine and ready meals. 5. Having a really big title on your door – and a lot of keys (the more keys the more important) 6. Being able to go to a club and put your card behind the counter and drink champagne cocktails all night. 7. Going to a very ludicrously expensive gym which in fact you mainly used for the massage and restaurant facility.
There are more but I won’t bore you with the inane banality of them – you get the picture and this is the picture of my wonderful newly married, ‘Blairite’ twenties. We were both on incredibly ‘good’ money for our age and we had this thing called disposable income. (Remember those pre-recession days). Note how there is no mention of happiness, contentment, creativity, friends or family in that list.
Then in the eyes of ‘the institute’ I started to fail. We wanted a family, which meant maternity leave and a request for flexible working – “No, No, No” the suits shook their head. So I took a voluntary reduction in role and money (because that is what women still have to do in the 21st century) When I insisted on going home within contracted hours to collect my daughter from childcare “tut, tut, tut” went the suits. When I had to take time off to look after my daughter when she was too sick to go to the childminder – or our childminder was too sick to look after my daughter - I had to take unpaid leave.
And guess what – the promotions and the pay rises stopped, the demands and criticisms increased. I became de-skilled, overlooked, patronised, and talked-over in meetings. My male contemporaries who were still gliding up that greasy pole would pat me on the back and make sympathetic noises; telling me how wonderful I was at my job and how unfair the whole system was – which was nice of them but somewhat hollow as they weren’t prepared to do anything about it.
For a while I was angry – I still am in principle – but strangely, most of all I felt free. I stopped chasing and fighting and accepted. Suddenly I found myself with an intense energy, creativity and capability which it was clear did not fit in to the system and which I could use to pursue my own dream; the one which I had set aside at the age of eighteen as nothing more than a romantic notion linked to poverty and a slide into alcoholism.
I started to come home and rather than spending hours silently working at home on work projects which would be delivered by my line-manager as his, I started writing. I wrote the story that I had been carrying in my heart and head for the last decade. It wasn’t easy. Despite having qualified in the study of English / American literature up to Masters level and reading thousands of other people’s stories – I found the story telling process almost alien. I behaved like I thought writers aught to; I drank a lot of wine and stayed up until the midnight hours. I bashed out scenes believing the more pain I poured into them, the better they’d be. After a year, I had a manuscript and I brought a copy of the Writers’ and Artists book: ‘A must’ for any aspiring writer.
I printed off my opening chapters and made some pretty little promo postcards and colour co-ordinated folders. I aimed high (I was naïve!) and I waited anxiously for the post to arrive. And it did – rejection after rejection,
“No market”, “Great idea but not what we’re looking for”, “Thanks but no thanks”, “Shows promise but we’re full” or worse of all, the returned manuscript not even opened with a ‘compliments’ slip attached to the folder.
Failure.
Then in October 2010 a friend brought around a small cut out article from The Times. It was about a new product called Amazon Kindle and the idea of e-publishing. I jumped straight onto it despite the article suggesting that it was an idea that would never take off. I applied my work-skills and planned out a detailed strategy (I’m secretly a strategy and statistics geek – hard to believe I know) and pressed the publish button. Well it wasn’t quite that simple but this post is long enough already.
We’re now eighteen months down the line and I’ve two of the trilogy published, both consistently in the top 5-10,000 bestsellers and both having made it into the top 1,000 bestsellers of Amazon. ‘The Forest of Adventures’ Book One has been ranked a #1 Bestselling / Most popular Fairytale and both books have consistently sat in two or three #100 categories for the last twelve months. “No Market!” - I’d love to have a coffee with that agent.
I have an amazing readership and the most wonderful fan-base who engage with me daily, send me gorgeous fan mail and share the world I have created. I’ve had some incredible letters and I still can’t believe it when someone writes to me and tells me that my humble little books are amongst their favourite books of all time.
I’ve not started making enough pennies to quit the day job yet, but I do have an income which is large enough to pay the monthly food bill – which is a start. Now I just need to work on the books paying for the utilities and shelter and we’re done.
In indie publishing terms I am a long way off of being one of the superstars who have sold hundreds of thousands of books – I’m currently creeping towards 6,000 books but it’s increasing each month like a satisfying snowball – and I take reassurance in the statistic that of the thousands of ‘traditionally published’ books the average lifetime sales is around 5,000 copies, and in the world of indie publishing half of the books published sell no more than 100 copies.
I’m not trying to show-boat my success here – in fact you can see that my total honesty about where I’m at clearly shows to some there is still, in their opinion, little evidence of success yet – but do you know what – I am happy. I feel like finally I am using my talents and following my dream. I may be poorer, have a smaller title, far fewer keys, a second hand satchel from the car-boot sale and shop for our food at the local discount store but I finally think I am succeeding more than I ever have.
Monday, 21 May 2012
Check in.
Sorry not to have checked in for a while. I am racing towards deadline on Book Three. It's so nearly there but my characters keep popping up and reminding me of ends that need to be tied up. I've also spent a little bit of time playing around with the website, my Amazon author page and our facebook #TeamBlake community page.
As you can see, I've been having great fun playing around with imagery to support the series. This isn't an 'official' image but a bit of fun for the fans. I'm thinking of doing a cast range of cheeky little pics but let's get book three done first.
I've officially started my maternity leave; so I have a whole six weeks of playing at being a full time writer before slightly more demanding things take over. The thought of undisturbed days of writing is both delicious and terrifying and I'm not entirely sure that it is the most balanced way to spend all of your working week. There is an almost overwhelming pressure to feel that you have to do everything that you've been telling yourself for months you'd do if you had more time.
As a result, my brain is literally all over the place. I've got short-stories, poems, website designs, novel plots literally all bouncing around in my head - it's as if they know they've got this window of opportunity and they are all going to scream for attention.
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