Showing posts with label Publishing. Show all posts
Showing posts with label Publishing. Show all posts

Monday, 11 December 2017

The perfect parent & daughter Read. New Release from Helen Whapshott.

I am super happy to announce that my fellow Little Bird author, Helen Whapshott is releasing the third book in her series of 'The Glow' this Wednesday. It's called 'Blaze' and is the final instalment in the trilogy.

I have had the amazing privilege of working with Helen on launching this series and have come to hold true affection for the world and characters that she has created.

Not only that, but my 10 year old, avid YA reading daughter also loves the series, not least because she has met Helen in 'real life' and has been completely charmed by her.

The series a perfect Parent / Daughter read and throws up issues surrounding bullying, abuse, growing up, first love, and family difficulties in a really safe way. More challenging topics are touched upon with a lightness of touch that really respects the sensitivities of younger readers who may pick up the series.

There's enough young teen action to keep curious readers occupied, but the series also harks back to a slightly more innocent and magical time.

With strong messages about friendship, adversity, personal acceptance, The Glow series is an absolutely perfect Christmas present for daughters and nieces.

Book three is available in Kindle this Wednesday and is currently on pre-order, and it is out in paperback middle of next week, just in time for last minute Christmas order from Amazon. It will be going out to iBooks, Nook and other eBook platforms in the New Year.

You can get hold of Book One of the series in paperback and eBook here: https://www.amazon.co.uk/Glow-Book-One-Helen-Whapshott-ebook/dp/B00IX2EI9Q

and you can pre-order the Kindle edition of book 3 'Blaze' here: https://www.amazon.co.uk/Blaze-Book-Glow-Helen-Whapshott-ebook/dp/B077WJXFRV 

Friday, 17 November 2017

5 Point Social Media Blitz for the Time Poor.

Article also published on LinkedIn profile. https://www.linkedin.com/in/katie-m-john-6b17a669/

When you're a creative, busy... creating, it's super hard to keep all the social media plates spinning. There aren't endless hours in the day, and as our visibility online grows, as we connect with new readers, investors, patrons, et al, we find ourselves joining even more social media platforms and online communities in order to create even more visibility and success.

It can be exhausting, and it can also be damaging if you let some of those platforms drift creating a footprint of earlier branding that may not fully reflect where you are now at.

In oder to keep a fresh, cohesive brand across the internet and social media world, I have created a process of consciously 'quick checking'. It can be really easy to be sucked into a sparkly new social media platform, plough all your current work, concepts, branding and time into it - but the danger is that the others lag behind and the connections you have worked so hard to build, start to grow stale.

Here is a quick 5 point check which can be done in just one or two hours of your time a month.

Before you begin, write a list of all the social-media platforms, forums and other places you have at some point made a profile for. (You'll be amazed, especially as like me, you've probably jumped on every up and coming subject related platform over the years. You may need to google yourself.)

MONTHLY:

1: YOU. Make sure all your profile pictures are a) relevant to the audience for that particular social platform, b) make it one of your more recent photos, and c) good quality, which means properly lit, properly cropped, and appropriate context. (It's really good practice to try and get photos of you taken on a regular basis and build up a folder on your desktop so you can just grab one - a good selfie has its place, too so don't be afraid to get in front of the camera) 

2: BANNERS. Don't underestimate the power of banners to be an effective advertising space. Does your banner demonstrate fully a) What you do? b) What's fresh and new in your world? c) Have either an explicit or implicit call to action depending on the platform.

3: POST. Write a single post (it can be a copy & paste on each of the platforms if time is really squeezed) but it should include where you've been, what you've been doing, what your currently excited about and will show you've not been inactive, just really creatively busy. It will also show you're still willing to engage, and your not abandoning your fan / reader / patron base. If people stumble across your page, it also shows that you aren't missing in the ether and no longer relevant.

4: ENGAGE. Spend 5 minutes engaging with 10 other people on that platform. Leave a comment on their post, ask a question, share a post - demonstrate that as well as swinging by to broadcast, you're willing to engage and connect. It gives the impression that you are a lot more active than you actually are.

5: DELETE. Ask yourself what each particular profile is doing for you. If it's not working, if you know in your heart that you don't have the time or inclination to invest in it, then delete it. It's better to have 3 or 4 really engaging, exciting, fresh and live platforms where people know where to find you than having a load of dead or dying fish in the water. Poorly managed social media platforms can do more damage than not having one in the first place.

If you do each of these 5 small tasks once a month - maybe allocated a specific day (such as the first or last of the month to make it memorable) then you'll soon find that your social media platforms are all up to date, relevant and creating more engagement. Good luck, and remember the trick with social media is little and often.

Tuesday, 5 September 2017

The Crow Man Chapter One. Exclusive Pre-Release viewing.

The Crow Man, my adult horror novel, comes out on October 3rd 2017. 5 Years in the writing, it has been a labour of love and torment. It is currently available for pre-order on Amazon.

It can be pre-ordered on Amazon
UK: https://www.amazon.co.uk/dp/B0758JMKZ1
US: https://www.amazon.com/dp/B0758JMKZ1

In the meantime, if you're curious about this project, here is the blurb and the first part of Chapter One.

BLURB


When your worst fear is your own mind.
Grace Waters lost a baby and now stands amidst the ruins of her marriage. Trapped within the loneliness of grief, her perfect and beautiful life as a GP’s wife begins to quickly unravel around her. With her husband increasingly concerned about her state of mind, she begins to doubt her own sanity – especially when she begins to see the terrifying figure of The Crow Man.

Referred to psychiatrist, Doctor Daniel Rose, Grace dares to hope for healing and recovery, but what she finds is an unending nightmare in which those pretending to be the voice of reason are the most dangerously insane of them all. 

Doctor Rose believes he has found the cure for insanity, for fixing the broken. And in his noble and ambitious mind, it doesn't matter that the methods are barbaric because the result is something perfect. 

A terrifying Frankenstein of the psychological age. An exploration into the dark recesses of the human mind and the terrifying psychological experimentations of the 1950s.

Readers' Note:
This is a horror novel with strong themes of female disempowerment and empowerment. It contains scenes that are violent and sinister. Some readers may find these distressing and triggering. It is recommended 18+ reading. 



1.

It was the kind of hour, in the kind of day, where the sky bled grey into the ground. The mist circled the base of the tree trunks. The grasses of the fields beyond the garden, looked like shards of cruel glass spiking the earth. From behind her, Grace heard the ticking of the kitchen clock. It was a heavy sound for a heavy time of year. Aside from this, the house appeared silent, although she knew it was only a trick of distance. Two stories up, the twins were playing in the attic playroom. It would be far from quiet there.

She paid little attention to the dishes she was washing in the sink. She was too busy staring out onto the grey swirling light. It reminded her of her marriage. The bare trees like the skeletal bones of affection she now held for her husband. She sighed heavily and broke her stare away from the distant fields to take the tumbler of gin and tonic from the worktop. She allowed herself ‘just the one’ at lunch time, although the measures had been getting more generous of late.

By the time her eyes travelled back to the space beyond the garden, the figure was there, standing ominously under the ancient oak tree. The glass slipped from her hand, either from shock, or from the soap suds on her hand. Her chest heaved. She blinked, hoping the sight of the freakish figure was nothing more than a figment of her imagination.

He still stood there.

Instinctively, she glanced towards the back door, praying it was locked. She wasn't sure she'd make it in time if it wasn't. There was a supernatural quality to the figure that made her think all efforts to out-run him would be futile.

The figure was a tall man, dressed in a well-tailored suit. Even though he was far away, she could see the cut of the suit was well tailored – sharp and expensive. The kind her husband, Doctor Paul Waters, wore. The figure was neither tall nor short. Neither fat nor thin. He was entirely non-descript; except for his head, which was covered by an old hessian sack, tied at the neck by a piece of worsted thread. Eye-holes had been cut crudely into it, giving the impression of two gapping mouths instead of eyes. The contrast between the rough-cut sack and the suit was startling. Fear beat hard wings in Grace’s chest and she thought for a moment that she might faint.

“Muuuum,” James called as he ran towards her, “I'm hungry!”

Momentarily, she turned, automatically responding, “Just a minute, sweetie.” By the time she looked back towards the monster in the garden, it was gone. Instinct told her that just because she couldn't see him, it didn't mean he wasn't there. Her breath was ragged and sharp in her throat.

He was hiding. Amongst the shadows. In the folds of the mist. Watching.

She wiped a stray piece of her straight, greying-blonde hair from her forehead with the back of her hand. She'd like to cry but her husband had told her it was damaging for the children to see her in an emotional state. Crying was poor form.

She retrieved the pieces of crystal tumbler from the bowl of washing-up water, half-hoping a glass slither might find its way onto her husband's dinner plate, and then his stomach. It was an unusually horrid thought for such a gentle woman. She'd been brought up to believe gentility was a strength, but there were a lot of things about her up-bringing she had started to question. The bin-lid clanged unnaturally loudly in the otherwise quiet house.

Satisfied the tumbler had only cracked into three, she drained the bowl and wiped her hands on her wool A-line skirt. She'd chosen it to go with the beige cashmere roll-neck her husband had brought her for Christmas. She hated it, it reminded her of his mother. Wearing it was a silent act of revenge against him.

“Do you want me to make you some toast?” she asked James, who was hopping from foot to foot with excited energy.

“Yes, please. Can I have jam?”

She smiled and ruffled his hair. “Yes, you can have jam,” she said bending over and whispering conspiratorially. “Just don't tell daddy. You know how he disapproves of sweet things. Does your brother want some?”

James shrugged as if the needs of his brother were the furthest care from his mind. As she watched James run around the kitchen doing an impression of a fighter plane, she smiled, suddenly feeling very foolish she should have let her imagination get the better of her.

At this time of year, the isolated landscape joined hands with the eerie weather and made her prone to flights of fancy. She had always had a vivid imagination. In another life, she might have been an artist. But art was too messy for their perfect existence; too full of feelings and chaos.

When they had moved into the Old Vicarage, she had sworn the house was haunted. An idea Paul had told her was, “Quite ludicrous.” Of course, he had been right. He was always right, she thought bitterly. The spooky banging and clattering had been the antiquated hot water system. The cold draughts of air on the stairs, the fault of a loose window latch. The sound of a baby crying in the night ... her grief at having lost her infant daughter. Never their grief, but hers.

A botched job of the after-care ensured there was no hope of Grace Waters ever having a daughter. The knowledge was like a constant blade in her heart, which dug a little deeper each time she walked. 

She busied herself making toast for her two blond-haired, blue-eyed boys. They were handsome and wholesome. Peas in a pod. Even she had difficulty telling them apart, and they constantly took great delight in playing tricks on their relatives, swapping jumpers and names. From the day they were born, they had been happy children. Grace knew she was blessed, and she knew she should be more grateful for what she had. But sometimes, the human heart doesn’t understand that as it should.

Grace opened the state-of-the-art refrigerator, (a Christmas gift from Paul) and pulled out the home-made jam. Her mother-in-law, Millicent, continually scorned this 'modern' approach to food storage, and the last time she had visited, there had almost been blood-shed over Millicent's precious jam being held prisoner by such a wicked contraption. The memory of it made Grace smile. Millicent was a total bitch but at least she made decent jam.

Catching the toast just in time before it welded itself to the AGA, she proceeded to spread butter and jam like the automaton mother she had become. George, the eldest by five minutes, came galloping into the kitchen on the back of his hobby horse and Grace startled. He was wearing a pillow case as an impromptu helmet, and looked unnervingly reminiscent of the figure she'd conjured in her mind just quarter of an hour before. She pushed the haunted feeling aside and cheerily handed out the plates of hot buttery, jammy toast. The smell of it was enticing. It would be easy enough to make another couple of slices, but instead, she reached for her silver cigarette case and lit one of the French menthol cigarettes. Paul Waters hated overweight women in a way only a true chauvinist pig could.

Grace watched her boys eat and bicker, and play games they didn't think she could see. She smoked the cigarette and crushed the tip into the heavy glass ash-tray. She looked at the clock. It was four o'clock in the afternoon. It was a long time until bed – longer still until Paul would arrive home after a day at the surgery. She ought to start preparing his dinner. She ought to hoover the rug in the hallway, and refresh the vase of flowers, but increasingly, these things didn’t seem to matter, especially as Paul often arrived late and too drink-soft to notice such details. 

Grace put it down to the stresses of being a GP. People now waited until the evening before calling for the doctor. It was a sign of the times. Or at least this was what Grace reasoned in order to stop the wild and dangerous allegations of him possibly having an affair.

She knew in her heart that he was; but she wasn't going to admit it. What would be the point? She could hardly leave him. She had nowhere to go. She owned nothing. It was all his. She had no home to return to. As Paul often reminded her, he had dragged her from some dump of an industrial town and made her into, “The lady you are today. A woman fit to be a doctor's wife.”

He had given her a clothes allowance, furnished their home with solid wood furniture, and all the latest technology. She wore enough diamonds to remind her of his respect for her as the mother of his children (although he failed to mention the word, “love”) and he allowed her to pursue her own hobbies, as long as they didn't interfere in the smooth running of the household or make a mess.

'Yes, I am truly blessed,' she said sharply inside her head.

The boys requested their leave from the table with mouths still stuffed with toast and jam. She smiled and waved them away, hoping she might get at least a half-hour nap on the settee before one of them tried to grievously harm the other. If she could get some rest, she might be able to face the horror of the bath and bedtime routine without the need for another stiff gin.

She walked over to the sink and slipped the plates into the water. Part of her was curious to look back over the garden towards the grey space of fantasy where her mind had conjured such a terrifying figure, and part of her feared the monster might still be standing there.

The grey had inked to a darker light, making it impossible to make reality out from the distant shadows. Her view was further distorted by the emerging reflection in the window of a once very beautiful woman who, over the course of six cruel months, had morphed into the very mask of sorrow.

“Something needs to change,” she whispered. “Or else I'll go mad.”

*

Tuesday, 2 May 2017

My Author Values Nailed to the Door.


This month, there has been some serious turbulence in the old indie author community surrounding the thorny issue of boxsets. Now, I know this is pretty much a weekly occurrence in one way or another, but this time, the storm is pretty big and it's feeding off a lot of hurt.

In almost all cases, calling folks out on the way they choose to travel their individual author path isn't a good thing - it can be a path paved with assumptions, false information and misunderstandings.

There are always two sides to a story (often more) and there are multiple truths of a situation. I am sad to see my community so divided and potentially destructive over the box-set matter. The world is tough enough for everybody in the authoring world at the minute.

Like with all the other dramas in the community, I'm keeping my mouth (almost) shut on this one and approaching it with a more positive reframe; This post is me nailing my personal (as in me and me alone) author values to the door.  BTW - I have disabled comments on this post because this is not about igniting some kind of crazy bonfire of opinions.

Over the last year, I have become increasingly aware of all kinds of ways that authors are choosing to lead their creative life and run their marketing.  Some of them have left me feeling sad and hollow over the state of our creative industry, others have been inspired and clever. It's tough times and it would be highly naive to believe that the book world was somehow spiritually protected from some of the 'evils of capitalism' (assume Orwellian scary voice for that phrase but at the same time, know that capitalism can be a  beautiful source of ethical invention and resourcefulness)

Like Midas, I have been offered all kinds of ways to increase my visibility, my reach, my sales rankings, garner titles, pay for reviews, create (buy) a 'success' story.

Seriously, dear reader, for an investment of under $15k by this time next year, I could have a USAT bestseller title (maybe even a NYT bestseller title) have a newsletters of 10s of thousands of 'engaged' readers, 50, 100, 150 x 5 star reviews on Amazon and Goodreads; I could be bumped up in forums, reading groups, book clubs, access to exclusive signings, I could have my book reviewed by some of the biggest book tubers and reviewers - you name it, anything that makes me 'look' like a success, I can buy - ANY author can buy; tempting isn't it?

And the problem is, when you know all this is on offer to be purchased, how do we, the community know what is real or ethical anymore?

There are a lot of grey, shady areas, a lot of different truths being lived, and that's okay, we all have the right to make our own choices, create our own reality, but I wanted to share with you my personal author manifesto so you know where this author stands.


  • I believe in working hard; crafting, nurturing, building. I do not believe in quick fixes; I've been cursed with an over-achiever mentality. 

  • I believe being an author is a professional career, and like any career, it takes years of dedication and conscientious application to truly attain knowledge, experience and aptitude. 

  • I believe books and stories are sacred things, not to be played with just for the sake of market, and I also believe that authors should write whatever intrigues, interests and excites them, meaning if they want to butterfly genres, good for them.  

  • I believe quality will always trump clever marketing in the long run. I believe quality demonstrates respect for your reader and the word; it ensures you can always be proud of the legacy you will leave behind. 

  • I believe that uniting with other authors who share your values, who share your passion, integrity and love of the book community, will produce great opportunities and exciting works of creativity. Sharing is caring. Sharing is power. 

  • I have never purchased a review, and I never will. When I 'gift' paperbacks & ebooks etc, it is always with the understanding that it will be an honest review. 

  • I have never purchased perceived favour, or scale, in the form of purchased Twitter followers, Facebook Likes or newsletter subscribers. They have all been built up organically through an approach of engagement, follow back, and involvement in the book community. 

  • I believe a small, engaged community of fans is gold dust. I genuinely appreciate every single person who picks up my books because there is something that has appealed to them. 

  • I will never use money in a way that will dishonestly manipulate rankings on Amazon or USAT lists - I am aware there is a shady 'almost accepted' approach by all facets of the publishing world to buy back, or gift, copies of their book to influence rankings. 

  • I will never buy click farm services to help the launch of one of my books. (I can barely get around to organising the pre-order function on Amazon)

  • I love working with other authors, and I think it is smart to buddy up and cross promote, share each other's successes. I believe with a whole heart that somebody else's success never detracts or damages the potential for my own. I genuinely air-punch the air when I see one of my buddies reach a goal. 

  • Box sets and anthologies are a really great way to introduce readers to other authors in the community who share the same approach and love of story telling - they are a great way to broaden readership and gain visibility. They are also great fun to work on. (I'm going to be in two this year with authors I have known a long time, and whom I respect; okay, they're actually my buddies and we love working together so it's a total excuse to play.)

  • Personally, after looking into  and flirting with the idea of buying in to a $$$ box-set to pool marketing budgets, it's not for me - although I am sure there are many advantages and it can and is being done, with great integrity and ethics. 

  • I believe it is the moral duty of the elders in the author book community to lift as they climb, to mentor, nurture and encourage newbies. 

  • I am uneasy with the understanding that I could invest $2-3k of money next month and by the end of the year have a USAT or NYT bestselling author title pretty much guaranteed. I know where to go and how to do it (and there are several organisers, companies, services that provide this 'help')  Hell, I've even checked it out out of curiosity and had some pretty tearful conversations with the hubby about it - but I JUST can't do it. When I get my USAT bestselling author status it will be because I have done it all by myself with the help of my dedicated readers, for a novel I really believe in. 

  • I believe everybody has the right to conduct their life and their business in whatever manner they decide, but if someone else calls out the ethics of it, it is despicable to turn around and accuse the community of bullying and jealousy - that's passive aggression on a big scale and I'm seeing too much of it of late. 

  • I will always have time to help, support and encourage new authors - seriously, reach out; I've got 9 books under my belt and run a small press house, as well as being a professional editor, so feel free to ask. 

And there we have it folks. This is how this author has spent the last ten years doing her thing, and how she sees the next ten years, and hopefully lots of ten year blocks to come.

Tuesday, 13 September 2016

What's the point of author retreats? My reflections on a 4 day retreat to Paris.

The idea of visual icons
is powerful. What is yours?
I've just got back from 4 nights in Paris on an author retreat with NCWR run by Janet Wallace (Founder of UTOPiA Con in Nashville. TN. USA) Now this wasn't a creative writing retreat, or a get your book written kind of retreat, this was business. The business of how as an author, I can make myself more visible, more confident and rock the branding of both me as author of multiple genres, and of my book series.

The days of 'Don't judge a book by its cover' are well and truly gone. Visuals have always been key to selling things. Visuals communicate not just a million words, but hopes, dreams and aspirations. Visuals stimulate the idea of need and need is the primary step in selling anything. (Even if that need is abstract, like I need to be cooler, perceived differently, individual etc)

Taking time out to reflect, create
and inspire without distractions of
our daily, normal domestic life is
imperative for growth
During the retreat we had a wide variety of activities, from seminars on Visual Branding run by the incredibly talented Regina Wamba, to Making Yourself Visible from Janet Wallace, to Styling run by Cat Espinosa (Formerly of design house Calvin Klein).  A large part of the weekend was about reflecting on how we can communicate who we as authors are, what our books convey and which readers we want to connect with.

As well as taking part in seminars, we spent a lot of time gallivanting around Paris on photoshoots - ensuring that we could come home with a bank of photos designed to kick start our professional branding revamp or creation. The photoshops were run by Regina Wamba, the artist behind many book covers on the USA TODAY bestsellers list. Her beautiful, kind and fun nature made it a really fun exercise - and we were terrified.

Although I had one very dear friend and several acquaintances I knew before from attending UTOPiA, the retreat was an incredibly social time, and deep friendships were forged in those four days. There's something about travelling together that creates a special and deep bond. Experiencing new things makes us see ourselves in a new light. It was also incredibly powerful having no other responsibility for 4 days other than me, myself and I. I've never had such a period of prolonged self indulgence since becoming a mother 8 years ago. It made me realise that somehow, I have to carve out more opportunities to just be me, as an I, with me and my thoughts, my dreams, my aspirations and my hopes.
Loving the job that we do and
looking after ourselves. Happy
people who can create their own
moments of happiness are more
likely to succeed. 

One of the biggest lessons learned from the retreat was that in oder to be successful, you have to invest in yourself - and sometimes that does mean you have to put your money where your dreams are in order for them to manifest. That doesn't mean that you have to be rich to become a bestselling author in the indie, small press world, but it does mean that you have to prioritise where you spend your money - and in order to do that, you need to have a plan; a clear direction of where you are and where you want to be. It means making choices about what matters to you.

Living the dream and
making it happen.
Doing a micro-signing
in Paris
The retreat also offered us a chance to do a signing in Paris and to collect lots of images and experiences to use on our social media platforms. If you want to interest people, you have to do interesting things. It's as simple (and complex) as that LOL.

I returned yesterday and my head is literally buzzing from the amount of information and tasks I need to implement; it's going to take several weeks to actuate, and several months to actual enact. I could try and stuff this post full of everything I learned, experienced and did, but it would be like the mother of all tidal waves. So I'm going to break down things as I blog about my actuation of them. I look forward to you following me on this growth journey, and I hope you feel inspired to undertake your own investments of both time and money.

If you want things to happen, you have to make them happen; it's not luck. The universe isn't a lottery, but a garden, and it needs nurture, care and time. I am so excited to begin this next season of my growth - and it's thanks to the incredible people I've had the opportunity to share this time with.

Make sure you sign up to the blog to follow this magic happen! Ask me anything you like about the experience, retreats and investing in yourself in the comment box. I'll try and answer all of them

Kate x

Friday, 26 August 2016

FREE BOOKS! Why I put Books 1 of my series on free.

Who doesn't love a good freebie. Did you know that you can get both Book 1 of 'The Meadowsweet Chronicles', and Book 1 of 'The Knight Trilogy' free on all ebook platforms? Well you can.

I made the decision to put Books 1 of both my series on perma-free after much thought. I'm not a household name, and despite having had some fabulous sales, several best-selling rankings, and beautiful star gradings on all of the various (and sometimes scary) review platforms, I am not a USA Today bestseller or any of that other astronomically awesome stuff, but I do write books that most people who make a punt on, enjoy - and there are many (according to star ratings) who enjoy them very much indeed.
Book 1. 'Witchcraft' is free on all eBook platforms.
Go to www.katiemjohn.com to pick up the links

But there are just so many authors out there shouting to be heard - many authors who are amazing, and who tell the most bewitching and talented stories, but who get lost in the bun-fight. Way before I was an author, I became a reader - and I know how it is... it takes a lot to invest in a book, especially when you have a fearsome reading habit and a purse that doesn't match it. And it isn't just money - there's this silent communication of trust that runs between a reader and an author when you pick up a book - it's a don't let me down kind of thing; I've trusted you, I've invested in you - please don't be crap LOL

Well, my view as an author is, I want to share stories more than I want to make money (although it would be nice to be able to pay for luxuries like food, light, school shoes for the kids, notebooks and wine... most importantly wine)

My thought is, if I give you book one of my series, (both of which took over a year to write and over a thousand pounds to produce - not accounting for my actual time because authors often like to deny the idea of actually having a salary, but let's say we do take that into account - at least 20 thousand pounds if I was running my own sweat shop, which I am...) then if you like it, you move onto the next book priced at a fair (and some would argue, still too cheaply priced) $2.99-$3.99 / £2.99-£3.99

I know there have been some readers who have found this policy annoying. They think that if Book One is free then all other books from that author should be free - well, yeah, you guys are smart enough to see why that a) isn't sustainable and b) just isn't fair.

Book 1 'The Forest of Adventures' is free on all
ebook platforms. Head to www.katiemjohn.com to
pick up the links. 
The other thing we (as reader and author) are doing, is sticking up to Amazon just a little - not that I don't love love them (I really do love you Amazon, honest) You see, what most readers don't realise is that Amazon (I love you) have this really (some might say 'evil') policy that if you are an author and you price your book under $2.99 then you can only reap a 30% royalty from them. Yep, that's right, folks, every single $0.99 book you ever buy, the author gets just $0.33!

However, as soon as a book is priced over $2.99 then the royalty goes up to a whopping 70%. Now you know how the market has been swamped with $0.99 deals, and how that has forced the market into thinking that is a new norm - well it isn't, and quite frankly, it's a little sickening to sell your book for a 1/3 of the price of a coffee, knowing that you are going to get just $0.33 (£0.20p) from each sale.

Personally, I would rather give you the book and we set up this whole reader, author relationship of trust, whereby I provide you stories you like, and you support my writing by future purchases at a fair price that plays the Amazon game sweetly - and if you feel so inclined, to leave a review as well that would be amazingly awesome - because weirdly, the more reviews you have (whatever star rating) it pushes you up the rankings and makes you more visible on searches etc.

So there we are - that's why I give away my books - not because they're crap but because I love you.

They're free on all platforms - and if you head over to www.katiemjohn.com - right there on the landing page is the links to Amazon and iBooks - you can't miss them. And whilst you're there, feel free to take a little tour around at my other 7 books ;)




Introducing the founder of Little Bird Publishing....



That will be me.

Many of you don't realise that as well as being a 'full time' (that's a bit of an inside joke) writer, I am also the founder of Little Bird Publishing House.

Originally, I set Little Bird Publishing House up as my own unique press. It was designed to be the business front of my indie publishing career, and it worked really well. This was way back in 2010 when the idea of owning your own publishing house was still quite a novelty in the whole indie book world.

However, with the boom in indie books and authors, I began to see a LOT of dream paddlers; people offering to take your book, charge you a couple of thousand pounds and turn it into a bestseller - yeah, right!

It wasn't right - and it wasn't fair, and by late 2013, I had learned SOOO much on my steep learning curve, it felt time to help some other folks out. I began branching the idea of a publishing house with the establishment of two anthology projects. Dark Heart & Night Shade. It was an amazing way of testing the ground to see if I was ready to actually become not only an indie author, but a publisher, too. The Dark Heart & Night Shade projects led to some fabulous author friendships, and two of the authors are now fully-fledged Little Bird authors.

Fast forward to 2016 and we are a publishing family of ten; Hazel Robinson, Toya Richardson, Helen Whapshott, Alison Clarke, Martin Ferguson, Jo Richardson, Jill Turner, Katie M. John (me) and in 2017 Brandon Robb and L. Keane will be joining us. And when I use the term family, I don't use it lightly. As a collective of authors, we support each other, encourage, build, lend a hand, and generally hang out on social media.

My mission with Little Bird is and always has been that we are stronger together. That when we begin to work as a community of artists, amazing things happen - and they do.

I treat every single one of the books that run through Little Bird as dearly as my own, from the first initial edits, to the art work, to the marketing, to the love of the story - all Little Bird books are my beautiful nieces and nephews. Every author I work with is respected for their own unique and beautiful voice - that's what Little Bird is about; not crushing authors and creatives into a marketing book, but giving unique voices a chance to shine.

Every single Little Bird Book is worked until it is of a quality ready for readership - and the reviews, awards and fan-bases prove that.

I don't worry about markets and sales trends when it comes to selecting the stories we are going to publish, I focus on the story, on the author behind the story - and it doesn't matter if it sells 10,000 copies, or 10, every single story is important. Every single author's voice is important.

The thing about writing and defining oneself as an author is that it's freaking scary as hell. You're terrified that someone is going to 'out' you as a fraud, that someone is going to knock you down so hard that your'e never going to quite get up - and although it isn't always the nicest of worlds, by creating a community of authors who have genuine friendships grown through shared experiences and belonging to something a little bigger than being all by themselves, it makes the whole thing a lot less scary, and a hell of a lot more exciting.

In 2017 we see the next big step for us as a publishing house. We are the primary sponsors of Chapter.Con London and many of the Little Bird Family will be attending and manning our Little Bird super table, and we are also going to have a full publishing table at Leeds in 2018 with Hourglass Events. We are always growing and despite sometimes feeling like I have a million hats to wear, editor, designer, publisher, marketer, author, business woman, it's an amazingly fulfilling way to live.

If you want to find out more about Little Bird Publishing, or if you are an indie author who thinks that they might like to try a different kind of indie publishing, then you can see our public website www.thelittlebirdbookstore.com, which also has a link for authors to our publisher's website www.littlebirdpublishinghouse.com 



You can also come over and give us a LIKE at our Facebook page and follow us on Twitter at @LittlebirdPub - which amusingly is not a place you can procure beer from, but keep up to date with what we are all doing.

Saturday, 11 April 2015

10 TIPS TO REDUCE YOUR EDITING COSTS: Preparing your MS

This is going to be a short and sweet post because I am currently undertaking the second round of edits on 'Vengeance'. Any of you second + bookers will know how consuming this is. For you newbies, rewrites and edits take almost as long as the original writing - if not more.

Writing 'The End' at the end of your story is a bitter sweet triumph. Seven novels in, I now reserve the popping of the champagne cork for the actual publish date; instead I buy in the quality coffee, a bulk supply of Jaffa cakes and A4 plain paper.

So editing. It's a difficult beast to wrestle. Everybody I've ever spoken to in the indie publishing field agrees that a professional edit is essential to avoid public devastation in the review game. I agree absolutely. Readers have an amazing ability to spot a type error or grammar error at a hundred paces.

But here's the real pain of an edit, and it's not that someone helpfully rips apart your beloved MS, it's the cost. For a full professional edit on an 80,000 word manuscript you can pay anything between £400 and £1000.  A perfectly reasonable amount considering how many hours of somebody else's life a complete edit and commentary takes.

But...

The sad fact is, most indie published books will be lucky to sell 30  copies a month, and because of a whole other blog post of reasons, most indie books have to fight their way on the $0.99 platform, which Amazon penalises with a 30% royalty. I guess, by now, those more mathematical than me have worked out that to just cover the editing costs alone, you need to sell ..... one hell of a lot of books! I mean, you have to be selling at the same level as the blockbusters.

So what can you do? You can reduce your editing costs substantially (I pay around £200 for an 80-100 word edit) because I have proved with my editor that I'm not a big job. I ensure that my MS is in a state that makes it a relatively 'easy' job that doesn't take a lot of their time.

Here's how I do it, and as ever with my 'advice' posts, I'm still living and learning, and making those big old mistakes, so this isn't expert and I haven't perfected it all yet - not by a long way, but the more I do it, the better I get at it.

1) I PLAN and PLOT out my books carefully, minimising plot inconsistencies as much as possible.

2) I accepted my weakness in never learning formal grammar (80's empathy, write a diary entry type of English education) I purchased  a grammar book and I tried to learn it, cover to cover. I learned why we actually use commas and punctuation - and no, it's not where you naturally breathe or pause; it's all to do with clauses. LEARN YOUR CLAUSES!

3) Follow, with diligence, the their / they're / there / its / it's / you're / your checklist - every time any of these are used in a sentence, stop and double check - and then triple check. These are the MOST COMMON ERRORS, and unless you consciously attack them, they will slip through.

4) Put your MS onto 140-150% ZOOM and edit it big - I know it will look ugly and you'll want to look away, but it makes you read your MS sentence by sentence and makes smaller, minor errors like possession apostrophes and the list above, a lot more obvious. It stops you scanning, which we all inevitably lapse into.

5) Complete your primary edits AS YOU GO. At the beginning of each writing session, start by heading back over the section you read before. This will not count as a full first edit, but it is great for the first stage of snagging those pesky errors, putting you in a much better place for your first rewrites, and it is relatively painless.

6) Make a proper CHARACTER LISTS / NOTES as you go, you'd be amazed how hard it is to keep track of those minor extras. Note any details you give, such as eye colour, hair colour, tattoos - you'd be amazed how you can slip like that.

7) Get some A4 paper and after the first edits of each chapter, write out a quick set of notes on what is happening and any threads that need to go throughout the rest of the MS. UNDERLINE THREADS in red, so it makes easy reference, these threads might be symbols, objects, concepts etc. Don't write too much for each chapter; just a few lines 5-10.

8) Eradicate any non necessary words. Read sentence by sentence. Is every word needed? Can you SIMPLIFY and REORDER the sentence structure so it reads with more clarity and simplicity. This doesn't mean you should eradicate some of the longer, more poetic imagery or sentences, but use them sparingly to create the biggest impact; they're precious.

9) Check that DIALOGUE PUNCTUATION. If you're not sure then learn once and for all how punctuation works in dialogue clauses.

10) EDIT SOBER and fresh. As Hemmingway once reportedly said, 'Write drunk, edit sober'. To be honest, I try to do both sober now; it's less of a hangover in all senses. Of course when I embarked on my first novel it was the romance of the paperback writer, late nights into early mornings, bottles of red wine and glasses. Now, you're most likely to find me writing early in the morning with the fresh coffee, freshly showered and ready for 'work'. As a result, my writing is much cleaner (in all respects LOL) I now save the red-wine for the inspiration moments, the note-taking and the poetry first drafts :)

When all of this has been done, then it's time to find an editor who will be brutal and honest. If you've already been brutal and honest with yourself, then their lives will be easier and it will cost you less in all senses.
Remember, it is NOT your editor's job to take your drunken, inspired, creative outpourings and tidy them up into a novel that is readable and five-star worthy; they're there to edit, not re-write.
 Also, a small caveat, this post has not been edited, and so the errors in it go to serve my point LOL.


So, fellow writers, I'd love to know how you approach your edits? Drop your advice in the box. Feel free to disagree. Living and Learning.

Wednesday, 25 March 2015

Help! Everybody Is Doing Better Than Me! #Authorchat

You know those days - you're trying desperately to focus down on your WIP, the deadline is looming, it's the next book in the series and you've been trying to crack on with it, but you find yourself constantly heading over to Facebook and Twitter, where you're assaulted with all the brilliance of your author friends.

You're pleased for them, genuinely you are, but it makes you question yourself even more. You look longingly at their Facebook posts; citing new glittering 5 star reviews, becoming finalists in The Best Indie Book on The Planet; there are pictures of them at signings and conventions, and in the local press, and you....

...well you feel like you're treading through mud. You've worked just as hard, just as smart. You've done everything that every writing and publishing blog has told you to do - but the sales are quiet, the reviewers all see completely buried under TBR piles and, worse of all, you're plagued by thoughts of quitting.

Well don't - don't ever give up, because 90%* of success is down to sheer bloody mindedness.

TOP 7 TIPS FOR BREAKING THE CYCLE OF GLOOM - (because 5 wasn't enough and it's not as complicated as 10!)

1. STALK (clearly in a non threatening or creepy way) your author buddies by visiting ALL of their social media platforms; maybe they are doing something that you aren't - it's easy to be standing so close to the trees that you fail to see the forest. Maybe you're missing something really obvious - like not properly engaging with your readers. (Make notes! I'm serious, this is like homework.)

2. REVAMP your blog, your website - create a logo, update your bio: remember you are a professional and maybe your 'tiredness' is being reflected in the state of your social media platforms. Who wants to visit and engage in a blog that hasn't been updated in a month, or a website where everything seems so static?

3. PLAN; make it pretty and use coloured pens. It doesn't matter if you never look at it again, but it will help you focus on your end goals and remind you of all that marketing stuff you already know but aren't putting into practice.

4. RECONNECT with your fan-base, your author community, your FB page followers. It can be really difficult when your esteem is low to keep a public face. Many of my author buddies are introverts - myself included, and one of the recurring patterns I see is a negative self-fulfilling cycle of disconnection. Because we feel that we aren't as shiny and glittery as our fellow authors, we retreat.

5. ADMIT it, you know there are flaws in some aspect of your publications; it maybe the blurb, cover, ending, you've never quite been happy with. Change it. Simples!

6. GIVE to others and the karmic nature of the universe will come full circle. If you don't feel that you have much to shout about your own work, then showcase and spotlight your buddies. Cheerlead and support them. Become a totally engaged member of the author community and watch as the love is returned.

7. WRITE your WIP. A lot of the most successful indie writers out there are doing so well because they have momentum. By writing a lot, and getting more publications out there, they've got more to talk about, there's more energy, more excitement for potential readers to engage with. It keeps their marketing profile fresh and energised. It also keeps readers invested.

Now these tips are not coming from some kind of sanctimonious self-appointed expertise, (heck, I've even made some of the stats* up) but they come from my own broken ego. It's hard, and the longer you've been doing it, the harder it becomes in some way. It can be hard to maintain the youthful optimism of when you started out, and things are getting tougher.

Thanks for stopping by. I'd love it if you shared your own tips for pulling yourself out of the inadequacy doldrums. Let's connect and engage :) x

Monday, 1 April 2013

Why I've serialised a novel on Wattpad.

THE OUTCOME OF NANOWRIMO 2013:
Back in November of 2012 I undertook NaNoWriMo, one of the best things I have ever done. It taught me so much about the writing process, and also about my writer's mindset. For those of you who don't know about NaNoWriMo then it's basically an international challenge to pen a 50,000 word novel within one month. This is no easy undertaking, especially if, like me, you are the kind of writer that likes to take over a year to write a draft.
However there is something magical about NaNoWriMo and that is it cuts you free. You're forced free of your inner editor (there isn't the space or time for it), it allows you to type, at speed, an authentic flow of your thoughts, words and stories. You don't worry constantly about the reader's experience - you just get on and write the story that is buried in your heart; the one that under normal circumstances you'd never write because you'd be crippled by anxiety and a million questions.
The result of my NaNoWriMo is the short novel, 'When Sorrows Come', a very modern reworking of Shakespeare's Hamlet.

THE SYNOPSIS:
A New Adult (16+ contains more adult themes) story of insanity, love and coming of age. A very modern reworking of Shakespeare's Hamlet. When Malachi's mother marries his uncle, his whole world turns on an axis. Dark and disturbing suspicions plague his mind over his uncle's attentions to his fourteen year old sister, Maud, and before long Malachi begins a truly self destructive journey that jeopardises everything he loves.
Like a light in a storm, Ophelia offers Malachi his only chance of salvation, but she has her own issues to deal with. With her bi-polar mother, Maud in and out of psychiatric hospital, Ophelia's love for Malachi threatens the very last semblance of her own sanity. The dark and dangerous chemistry that pulls Malachi and Ophelia unhealthily together in a twisted survivalist bond, is sure to lead to only one end; a tragedy - that is unless, Ophelia can find the strength to accept the light that comes with a true and pure love. The question is, will Ophelia submit to the darkness or take her only chance to escape from the one she desires above life itself?

PUBLISHING DECISIONS:
By the time I got to the end of November, not only did I have a novel in the trunk, but I had a novel that I really loved. However, I was in a dilemma. Because I had written it under such speed, the novel was (in my mind) completely unpublishable without months and months of editorial work. And with a new project of a seven book series (The Meadowsweet Chronicles) looming, I really couldn't foresee how this could be achieved. I was initially happy to shelve it for a while (It was going to be a long while) but then I read Chapter One and I discovered that far from needing the months of close editing I imagined, there was freshness to the work that gave it a certain energy, perfectly fitting for the story.
In the end I decided to take the plunge and treat the whole novel as an experiment, (much like Aldous Huxley used to do in his automatic writing exercises) and publish it with the minimum amount of work done on it. By this I mean all that has been done is a spell check and a check for consistency in details and plot but as far as structure and language go, it remains in it's purest form.
I have not done these checks all at once, because I knew that as soon as I opened the document to start fiddling with it, my inner geek would not allow me to leave it alone, so I have been proofing it one chapter at a time before uploading it on to Wattpad.

WATTPAD:
I'm still fairly new to Wattpad and in truth I'm still not entirely sure how it works, however I thought it was a great platform for serialising the novel and I love the fact that readers can comment and vote in direct response to a part / chapter that has been posted. In this way I hope to get some good critical feedback that I can store away for a future date when I 'properly' publish 'When Sorrows Come.' So far 'When Sorrows Come' has had over 380 hits, which is really encouraging.

ISSUES WITH DEFINING:
Because I wrote this novel straight from the heart without a conscious application of genre, trope, audience and 'purpose', it has been hard to try and define this novel. This was particularly highlighted when I tried to categorise it on Wattpad. It didn't really fit into Young Adult fiction which goes as low as thirteen (there is drinking, drugs, sex and swearing) and yet it seems a little harsh to classify it as 'restricted', because the sex is not erotica or hard core 18+ porn although it is unconventional and 'unhealthy', the swearing is the 'norm' for most 15+ year olds, the drinking (which is seen as much more taboo in U.S Young Adult Fiction than it is in U.K) is 'just' part of the teenage experience and the drug use explores the abuse of 'legal' highs rather than illegal drug taking.
As a result, I've batted safely and put it under the 'R' category with a warning that it is suitable for 16+ because we come back to that old dilemma of Young Adult writers being slammed for representing the authentic experience of adolescence when really most of society wants to think we are still in the world of Anne of Green Gables. (Ooh, feel another post coming on.)
Ideally, Wattpad would have had a NEW ADULT category, which is an increasingly used category for authors and stories with exactly the dilemmas I have outlined.

Saturday, 30 March 2013

KDP SELECT - How to work it.

So for those of you who follow my journey, you'll be aware that almost a year ago (May 2012)  I wrote a post on 'Why Amazon KDP and I are on a break' 

In that post I explored the reasons why KDP wasn't working for me. Well a year later, I've approached the whole KDP thing in a different way and hopefully the results will be quite interesting.

The biggest issue with KDP is the exclusivity clause; which is in my opinion is unnecessary and aggressively oppressive. It is certainly not something that the Big 6 are playing ball with, which led me to the question, 'How are the traditional publishers using KDP select to their advantage?'

There are 2 main ways.

1) They are releasing sample chapters in the guise of 'books' - offering the reader a few free samples with a link to purchase the full novel.

2) They are having their author's release a short story or a novella with plenty of links to the other works (which are not on KDP select)

What they are NOT doing is signing up their main or whole novel up to KDP select and the exclusivity clause.


In order to do option 1, releasing sample chapters, they are having to 'publish' and register it as a separate work on Amazon. This does NOT involve having to register it with another ISBN or a catalogue at Neilsen, it simply means uploading it via Amazon KDP platform and having an AISN assigned to it.

Somehow this option doesn't quite sit right with me; yes, it's a clever way of directly targeting new readers by hitting the rankings in the FREE listings, but all they are really offering the reader is the same as the downloadable sample chapters which Kindle already provide. What it does achieve is the cluttering of the free rankings with samples of traditionally published novels that are already high up on the paid listings.

However, I have learned a lot from option 2 and have come up with the following plan.

NEW COVER
FRONT COVER: Firstly, it is more important than ever to have a front cover that grabs the readers' attention when jumping into the free for all race, so I have had my front cover professionally designed with an image that is fresh, eye-catching and immediately communicates genre.


SHOWCASEEven though they are shorts, I have invested in having them Beta Read and edited professionally - they are going to be the potential portal to my other works for new readers, so the first impression needs to be good.


OLD COVER
VIEW IT AS A PROMOTIONAL PACK: Secondly, I have thought about this 'giveaway' novella as a promotional pack. A teaser / gift pack for the reader. I ensured that there was plenty for the reader to enjoy so that they did not feel short changed. I included a personal note, a biography and YES, I INCLUDED CHAPTERS 1-4 OF MY NOVEL as a sample read at the end of the 'gift'.

CONNECTIONS WITH THE READER: The personal note explained how the short story, 'The Venus Club' led to the writing of 'Beautiful Freaks'. This then led onto sample chapters of 1-4 of the novel with a comment at the end saying TO READ THE REST OF BEAUTIFUL FREAKS FOR $0.99 CLICK HERE.

FOLLOW UP: I have ensured that the price of 'Beautiful Freaks' is reduced to $0.99 for a significant period after the promotion because I want to capture the reader once their curiosity has been hooked.

PREPARATION: 
TIMING: The promotion is on at the same time as a major blog tour for 'Beautiful Freaks' a connected piece of work, which means that there is quite a lot of internet media coverage going on already, allowing me to piggy back off of it.

MEDIA PACKS & BLOGGERS / FRIEND'S SITES: I also created a media pack and let other writers and bloggers know that it was available, making it really easy for them to create a spotlight on their blog. This has allowed me to direct my twitter followers and facebook followers to the spotlights and links to the promotional giveaway without directly hitting them with 'spammy' links to the promo. (Although it is acceptable in my opinion to use some of these direct links and posts because after all, your followers need to be kept informed)

CALLING IN FAVOURS: If you have worked hard at becoming an integrated member of the indie writers' community, shouting out and supporting your fellow writers then every now and then it is okay to ask them for a favour. Our community is awesome and I've been really touched by the efforts and support some of my fellow authors have offered.

INVEST: Set a budget for the promotion function on Facebook and some coverage on Twitter. It doesn't have to be a fortune but it offers a little boost to getting your information posts out there.

WORK IT BABY: During the promotional period you have to be on it, checking your stats, tweeting your peeps and announcing the achievements you are making. It's about letting the world know you're showering them with gifts without harassing them.

Watch this space for my evaluation of this promotion. So far it is going really well. 'The Venus Club + Song of The Moth' (2 Fairy Tales of Horror) has made the top 100 in the Horror charts in both the U.K and the U.S and has been in the top 20 for Historical Fantasy in both the U.K and the U.S.A. It would be really nice to see if it can hit the hallowed #1 spot but we'll just have to wait and see.

AND ON THAT NOTE, YOU CAN PICK UP YOUR FREEBIE ON THE FOLLOWING LINKS UNTIL MONDAY MIDNIGHT GMT.